GDS advises against naked domains
Government tells public sector entities to keep ‘www’ in their website URLs
Updated government advice has instructed public sector bodies that they must keep the ‘www’ prefix in the URL of their website.
The www prefix has long been used as, effectively, a label to differentiate internet locations hosted in a web server from other locations, such as a server for mail or file transfers. But newly registered sites can choose to eschew this convention and use a so-called ‘naked domain’, without a www prefix.
- GDS to audit all GOV.UK pages by 2020
- Digital transformation reaches the parish council
- GDS readies new centralised design platform for GOV.UK services
But, in its guide for creating, registering, and naming a new gov.uk website, the Government Digital Service has added new guidance on making it clear that government URLs must retain the three-letter prefix.
“The preferred public-facing URL cited in official documents must always include ‘www’,” GDS said. “It is acceptable to drop ‘www’ for marketing purposes, for example nametowncouncil.gov.uk. However, the domain name with ‘www’... must work as an address.”
In addition to any branding benefits, using a www domain name does make have some technical advantages, such as making it easier to serve visitors to a website with cookies.
Organisation promises ‘multiple steps’ to ensure mistakes are not repeated
White paper also lays out ambition to use technology to address issues of ageing and mobility
Major study of 34 countries ranks UK is sixth citizen-adoption league table but 19th in terms of digitisation of services
Digital minister Hancock continues on quest to lead the UK into a full-fibre future
Surge in consumers’ use of messaging and social media is transforming their expectations of service, says new BT and Cisco research