BT bolsters local sales teams to support new decentralised public sector model

Written by BT on 11 May 2017 in Sponsored Article
Sponsored Article

BT has appointed six new regional directors for its public sector business across the UK

The new regional directors will be led by Danny Longbottom, director local government & health. Photo: BT

The move will place greater focus on delivering services to public sector organisations on a regional and devolved basis. In addition, each director has invested to grow their local team and offer more technical support to public sector customers.

•    Jon Reynolds will lead BT’s public sector business in Wales and the South West
•    David Wallace will lead BT’s public sector business in Scotland
•    Mark Sexton will lead BT’s public sector business in London and the South East
•    Simon Yellowley will lead BT’s public sector business in the North of England (North East, North West and Yorkshire and Humber regions)
•    Ricky Ricketts will lead BT’s public sector business in the Midlands
•    Paul Murnaghan will lead BT’s public sector business in Northern Ireland

The new appointments reflect a new strategic direction for BT’s public sector business in response to changing market conditions for the UK public sector, which includes the devolution of funding and responsibility for IT and  communications technology from central to local government. The new strategy will meet the changing technology needs of public sector customers with a focus on supporting organisational transformation, cross-agency collaboration and the integration of health and social care.

The new regional directors will be responsible for BT’s public sector business across six geographic areas: Scotland; Northern Ireland; Wales and the South West of England; London and the South East of England; the Midlands; and the North of England (see notes to editors for the full list of appointments).

Led by Danny Longbottom, director local government & health, each regional director is responsible for implementing BT’s public sector strategy in their geographic area. This includes working with local NHS healthcare organisations, councils, schools and universities, as well as developing BT’s smart cities portfolio across the UK.  

Danny explained: “We’ve adapted our strategy to meet the changing needs of our public sector customers across the UK. Whilst there are common themes – such as the decentralisation of IT spending and ownership and a drive to reduce costs – each geographic region faces unique opportunities and challenges. That’s why we’ve appointed senior executives who live in the area they’re responsible for. We’ve also invested significantly in our local sales teams to support them and help customers on their digital journey, regardless of which stage they’re currently at.”

“When we formed our new Business & Public Sector division last year, we brought our local, central government and health expertise together with EE’s public sector teams. This not only provides our customers with the best fixed and mobile networks, but also allowed us to realign the business to better respond to the changing needs of the market.”

BT has more than 1,800 public sector customers across the UK, providing a range of fixed and mobile networking, contact centre, cloud and security solutions.

About the author
​BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 20161, BT Group’s reported revenue was £19,012m with reported profit before taxation of £2,907m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

1The results for the period have been revised to reflect the outcome of the investigation into our Italian business. Detail of which is set out in our third quarter results announcement published on 27 January 2017. This financial information is unaudited.

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