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Over the next two years the Met Office is to roll out a “new consumer digital strategy” that it hopes will increase its online engagement with users in the UK and beyond.

The national weather service is hoping to grow its market share by attracting more users to a broader range of services, both in this country and around the world. To which end it has awarded a two-year contract to user experience design firm Nomensa and cloud services and geospatial data specialist Landmark Solutions.

Chris Brackley, managing Director of Landmark Solutions, claimed that the goal was to offer users “a highly modern, interactive service that enables them to utilise the data on any platform”.

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“By combining Met Office subject matter expertise, Landmark’s experience in data, technology and digital commerce, along with Nomensa’s humanising technologies and digital user experience ethos, we will identify and fill gaps in key resource areas for the Met Office. By doing so, together we will create innovative and cohesive digital solutions for the benefit of the Met Office and its customers, regardless of the devices being used.”

Chris Frost, head of digital at the Met Office, added “We are delighted to have the opportunity to work in partnership with Landmark and Nomensa, and look forward to being able to utilise their capabilities to help us to extend our reach and engagement across the UK and beyond.”