National Gallery to deploy data analytics
London attraction looks to tech to engage audience and generate revenue
Credit: Richard Gray/EMPICS Entertainment
The National Gallery is looking to deploy data-analytics technology to create greater audience engagement and generate revenue.
The gallery, which is located in central London, has published a contract notice seeking “an analytics partner that can provide data collection, storage, processing, visualisation, and analysis support”. The chosen supplier will be tasked with deploying technology that can collate and analyse data to help the gallery understand audience trends.
- Q&A with Tate digital director Ros Lawler – ‘We want to make art accessible to everyone’
- Immersive opera and audience analytics – government unveils digital culture vision
- Science Museum Group seeks partner for data-discovery quest
“This shall be a centralised analytics platform to aggregate data from various sources, and to employ an off-the-shelf reporting solution that can bring insights into building better engagement and revenue generation,” the gallery said.
Bids are open until 18 May, with a contract due to be awarded later this year for a planned three-year term.
First opened in 1824, The National Gallery has been located at its present site in Trafalgar Square since 1838. It attracts about six million visitors a year.
Salary of almost £70k on offer for head of Big Tech Strategic Engagement Unit
Since a public sector-wide agreement with AWS was introduced six months ago, departments have signed contracts worth hundreds of millions with the cloud firm. PublicTechnology takes...
Technology offers functions including managing PPE inventories and keeping tabs on staff vaccinations
Study from Openreach quantifies economic impact
SolarWinds explains how public sector organisations can make the most of their hybrid IT investments - delivering services that are both innovative and reliable
There are many reasons to keep your Oracle workloads running on local servers. But there are even more reasons to move them to the cloud as part of a wider digital transition strategy. Six Degrees...
Engage Process explains how to ensure that process remains at the heart of your management programs - and how to keep undue pressure from those processes
With the backdrop of the COVID-19 pandemic, every disaster now entails responding to at least two emergencies. Dataminr explains how organisations can best prepare.