VisitBritain seeks SEO supplier to deliver multilingual marketing
Tourism agency turns to search-engine marketing to boost efforts to market the UK to travellers
VisitBritain is looking to capitalise on search-engine optimisation to better market the UK as a visitor destination.
The organisation is looking for a supplier to provide search-engine marketing technology to promote its website and online stores. It is seeking a provider that can offer search engine optimisation and pay-per-click services in at least 10 languages, including English, French, German, and Italian, “with further languages being a possibility.
Potential suppliers have until 4 January to submit their bids, with a two-year contract due to go live on 1 February. No spending limit was specified, but VisitBritain said that “the appointed agency must keep within agreed spend which could change dependant on business and market requirements”.
- GDS pledges to address GOV.UK search and navigation issues
- How can government raise its tech game? The digital tools transforming democracy for today and tomorrow
- Dorset authorities set to create tourism website
The authority added: “The purpose of this contract is to find an agency that is able to undertake search-engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment, in line with the network growth ambitions.”
VisitBritain is the UK’s national tourist agency, and operates as a non-departmental body. It is funded by the Department for Digital, Culture, Media and Sport.
In the 2016/17 year VisitBritain posted a £2.23m profit, which it ploughed back into marketing the country as a tourist destination. The organisation claims it its work brought in an extra £872m in tourism revenue for the UK during the year.
Salary of almost £70k on offer for head of Big Tech Strategic Engagement Unit
PCS blasts plan new plan after criticising series of ‘failed ideas’
Since a public sector-wide agreement with AWS was introduced six months ago, departments have signed contracts worth hundreds of millions with the cloud firm. PublicTechnology takes...
Former insurance and electronics bigwig becomes innovation agency's first permanent head in three years
SolarWinds explains how public sector organisations can make the most of their hybrid IT investments - delivering services that are both innovative and reliable
Engage Process explains how to ensure that process remains at the heart of your management programs - and how to keep undue pressure from those processes
There are many reasons to keep your Oracle workloads running on local servers. But there are even more reasons to move them to the cloud as part of a wider digital transition strategy. Six Degrees...
With the backdrop of the COVID-19 pandemic, every disaster now entails responding to at least two emergencies. Dataminr explains how organisations can best prepare.